Playdifferently is a company that specializes in the production of professional audio mixers for electronic music. The company was founded by Richie Hawtin, a renowned Canadian DJ and music producer, in collaboration with Andy Rigby-Jones, an experienced audio engineer.

Playdifferently's focus is on creating innovative and high-quality mixers that meet the specific requirements of professional DJs and music artists. They aim to push the boundaries of traditional DJ mixers and provide new possibilities for creativity and expression in the electronic music world.

One of Playdifferently's most well-known products is the MODEL 1 DJ mixer. This mixer was designed with input from Richie Hawtin and offers a wide range of advanced features and unique capabilities. The MODEL 1 is designed with a modular concept, allowing different channels and functions to be individually customized and configured. It provides exceptional sound quality, flexibility, and precise control, allowing DJs to fine-tune their mixes down to the smallest detail.

Playdifferently strives for seamless integration of analog and digital technologies in their mixers. They combine the warmth and character of analog circuits with the versatility and convenience of digital controls. This results in an intuitive and powerful user experience for DJs and music producers.

The Playdifferently brand has built a strong reputation in the electronic music community due to the high quality of their products and their commitment to innovation. They are often praised by industry professionals for their uncompromising approach to sound quality and functionality.